ATELIER MOLINA × MILO J
La Vida Era
Más Corta
ALBUM · PRESS · TOUR 2025–2026
For a long time we had wanted to develop a menswear line. More than 10 years of couture-level craftsmanship had left us craving more. Two years of study, research and procrastination met one day with a single imperative: ‘Print the patterns, cut, assemble and see what happens’. We started, and as each piece was finished it went straight to the storefront window on Malabia 1116.
One June afternoon, a group of three—two guys and a girl—walked past the shop and stopped when they saw a male mannequin in a brown wool jacket with brown shirt sleeves and chocolate tailored trousers. Curious, they rang the bell.
— ‘Can we come in?’
— ‘Of course, come in, welcome’, I said, out of breath from running down the stairs. I spend most of my time upstairs, in my workshop—cutting, sewing, painting.
— ‘We want to see the trousers in the window’, said a girl named Alma María.
— ‘Great, that’s the only pair I have—the menswear capsule just launched’, I said.
— ‘Can I try them on?’, asked one of the guys from under his hood.
— ‘They suit you really well, just a bit long—but I’ll hem them for you’, I told him. ‘What’s your name?’
— ‘Camilo’, he said in a shy voice, deep and resonant.
CHAPTER I
The Album
That was the beginning of an adventure that gave us one of the greatest satisfactions of our career. The wardrobe for the music video ‘Bajo de la piel’ was only the start. Several meetings with Alma, Milo J’s stylist, helped us find the colours, textures and shapes to accompany the folk, urban and modern spirit of the new album.
Together with goldsmith Inés Bonadeo, we modified the jacket they had seen in the window, adding a metal plate (alpaca and bronze) that simulates a scar across the chest.
Moss-coloured wool tees, chocolate tailored trousers and a made-to-measure leather jacket—among other pieces—were used in the cover art and visuals of ‘La Vida era más corta’.
CHAPTER II
Press
Live performances, interviews and magazine covers followed:
Wool trousers and a chocolate wool sweater.
During the promotional tour across Spain, Milo appeared on TVE’s show ‘La Revuelta’, wearing a suede jacket with the signature pleats we designed, paired with tailored trousers.
He also performed on the renowned ‘Gallery Session’, this time adapting the suede design to a chocolate tone. We also added the wide tailored bermudas in the same fabric.
For the cover of ‘Acero’ magazine, we crafted a wool felt cap with a brown collar.
A standout moment of this era was his appearance at Trueno’s Red Bull Sinfónico, for which we designed a made-to-measure cashmere wool suit in chocolate brown with puffed sleeves.
That same suit later became a Billboard magazine cover.
CHAPTER III
The Tour
The international tour ‘La vida era más corta’ was the culmination, beginning with two shows at Vélez Sarsfield stadium in December 2025. Together with Alma María, his stylist, we developed trousers, jackets, tees and bermudas to represent the musical world of Milo J in this era full of emotion, art and humanity.
For the trap section of the show, Alma (his stylist) asked us to replicate the suede jacket-and-bermuda set, but in blue—which we created in our workshop using aniline dye to reach the exact tone they were after.
His appearance at the Cosquín Folklore Festival 2026 featured an adaptation of the pleated trousers in a bermuda version.
CHAPTER IV
Gardel Awards 2026
Milo trusted the atelier again for the most important night of the year: eighteen nominations, thirteen of which he won, including the Gardel de Oro, and a double commission, the suit he would wear on stage and the tunics for the choir kids performing with him.
Sketches
Before the ceremony we drew Milo's suit and the choir's tunics, repeating in both garments the same pleats from the original jacket in 'Bajo de la piel': the same line that opened this story, now on the Gardel stage.
Making the suits
We made Milo's suit in Cerruti Hollywood, a two-ply twill wool from Lanificio F.lli Cerruti, the Italian textile mill with history since 1881. A three-piece suit (jacket, vest and high-waisted trousers), a sky-blue linen shirt and a tie cut from the same fabric as the suit.
The show
Milo J opened the awards ceremony singing "Niño" alongside the choir, all dressed by Atelier Molina.
Red carpet and awards ceremony
For the red carpet, Milo chose a high-neck sweater in wool and baby alpaca. That night he took home thirteen Gardel Awards, including the Gardel de Oro, and starred in one of the season's most iconic photos.
Watch the full performance
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