ATELIER MOLINA × MILO J

La Vida Era
Más Corta

ALBUM · PRESS · TOUR 2025–2026

For a long time we had wanted to develop a menswear line. More than 10 years of couture-level craftsmanship had left us craving more. Two years of study, research and procrastination met one day with a single imperative: ‘Print the patterns, cut, assemble and see what happens’. We started, and as each piece was finished it went straight to the storefront window on Malabia 1116.

One June afternoon, a group of three—two guys and a girl—walked past the shop and stopped when they saw a male mannequin in a brown wool jacket with brown shirt sleeves and chocolate tailored trousers. Curious, they rang the bell.

— ‘Can we come in?’

— ‘Of course, come in, welcome’, I said, out of breath from running down the stairs. I spend most of my time upstairs, in my workshop—cutting, sewing, painting.

— ‘We want to see the trousers in the window’, said a girl named Alma María.

— ‘Great, that’s the only pair I have—the menswear capsule just launched’, I said.

— ‘Can I try them on?’, asked one of the guys from under his hood.

— ‘They suit you really well, just a bit long—but I’ll hem them for you’, I told him. ‘What’s your name?’

— ‘Camilo’, he said in a shy voice, deep and resonant.

CHAPTER I

The Album

That was the beginning of an adventure that gave us one of the greatest satisfactions of our career. The wardrobe for the music video ‘Bajo de la piel’ was only the start. Several meetings with Alma, Milo J’s stylist, helped us find the colours, textures and shapes to accompany the folk, urban and modern spirit of the new album.

Milo J wearing the Molina Jacket Cobain Version in the Bajo de la Piel music video

Detail of the jacket with an alpaca and bronze plate by Inés Bonadeo for Milo J

Music video: ‘Bajo de la piel’ — Molina Jacket Cobain Version →

Together with goldsmith Inés Bonadeo, we modified the jacket they had seen in the window, adding a metal plate (alpaca and bronze) that simulates a scar across the chest.

Milo J in the Bajo de la Piel music video in a full Atelier Molina look

Moss-coloured wool tees, chocolate tailored trousers and a made-to-measure leather jacket—among other pieces—were used in the cover art and visuals of ‘La Vida era más corta’.

Pleated tailored trousers for Milo J by Atelier Molina

Made-to-measure leather jacket for Milo J by Atelier Molina

CHAPTER II

Press

Live performances, interviews and magazine covers followed:

The jacket and sash trousers shown at the Sony Music press listening →

Milo J on the cover of Rolling Stone wearing Atelier Molina

Milo J Rolling Stone editorial wearing Atelier Molina

Wool trousers and a chocolate wool sweater.

During the promotional tour across Spain, Milo appeared on TVE’s show ‘La Revuelta’, wearing a suede jacket with the signature pleats we designed, paired with tailored trousers.

Milo J on La Revuelta on TVE wearing the Molina Jacket Black Suede

Milo J on La Revuelta on Spanish TV wearing Atelier Molina

Milo J on the show La Revuelta on TVE in a suede jacket by Atelier Molina

Molina Jacket Black Suede →

He also performed on the renowned ‘Gallery Session’, this time adapting the suede design to a chocolate tone. We also added the wide tailored bermudas in the same fabric.

Milo J at Gallery Session wearing the Molina Jacket Dark Brown Suede by Atelier Molina

Milo J at Gallery Session in chocolate suede tailored bermudas by Atelier Molina

Molina Jacket Dark Brown Suede → | Chocolate Suede Tailored Bermudas →

For the cover of ‘Acero’ magazine, we crafted a wool felt cap with a brown collar.

Milo J on the cover of Acero magazine in a wool felt cap by Atelier Molina

Milo J editorial for Acero magazine wearing Atelier Molina

Caramel Suede Tailored Bermudas →

A standout moment of this era was his appearance at Trueno’s Red Bull Sinfónico, for which we designed a made-to-measure cashmere wool suit in chocolate brown with puffed sleeves.

Milo J at Trueno’s Red Bull Sinfónico in a cashmere suit by Atelier Molina

Detail of the chocolate brown suit with puffed sleeves by Atelier Molina for Milo J

Milo J on stage at Red Bull Sinfónico wearing Atelier Molina

Milo J at Red Bull Sinfónico in a made-to-measure suit by Atelier Molina

SWIPE →

That same suit later became a Billboard magazine cover.

Milo J in Billboard Magazine wearing a cashmere suit by Atelier Molina

Billboard editorial with Milo J wearing Atelier Molina

Billboard magazine cover with Milo J wearing a suit by Atelier Molina

CHAPTER III

The Tour

The international tour ‘La vida era más corta’ was the culmination, beginning with two shows at Vélez Sarsfield stadium in December 2025. Together with Alma María, his stylist, we developed trousers, jackets, tees and bermudas to represent the musical world of Milo J in this era full of emotion, art and humanity.

Milo J at Vélez Sarsfield stadium wearing Atelier Molina

Milo J on stage at Vélez in tailored trousers by Atelier Molina

Milo J during his sold-out show at Vélez wearing Atelier Molina

Black Pleated Tailored Trousers →

For the trap section of the show, Alma (his stylist) asked us to replicate the suede jacket-and-bermuda set, but in blue—which we created in our workshop using aniline dye to reach the exact tone they were after.