Atelier Molina in culture
Milo J
Wardrobe for «La vida era más corta»
- Magazines
- Billboard, Rolling Stone, Galore, Acero
- Awards
- 13 Gardel Awards 2026, including the Gardel de Oro
- Stage
- «La vida era más corta» international tour
The visual identity built through the wardrobe for the album and the tour: the music videos, the live shows, and the opening of the Gardel Awards, with the choir dressed by the atelier.
Television
Charlie García
- Date
- August 2026
- Role
- Head of the jury
Charlie García, VP of A&R at Sony Music Mexico and head of the Popstars jury, in the first episode of the show, broadcast on Telefe and Disney+, wearing the Cashmere and Leather Jacket with Turtleneck Collar and the Molina Tailored Pants in Chocolate, artisanally crafted in our Buenos Aires atelier.
Video · 1:03
Enzo Aguilar
- Date
- August 2026
- Piece
- Green Croc Jacket
Enzo Aguilar took his seat at Juana Viale's table wearing the Green Croc Jacket, a cropped green leather jacket with crocodile embossing, and the High-Waisted Tailored Trousers in Chocolate Tencel. Jewellery by Inés Bonadeo. Both pieces artisanally crafted in our Buenos Aires atelier.
Editorial · Covers
Tailor's Day 2026
- Date
- October 2026
- Pieces
- Molina Jacket and Ritual Trousers
For Tailor's Day, Marie Claire Argentina named us among the country's author-design tailoring houses. It chose the Molina Jacket and the Ritual Trousers in seaweed-green Italian linen, from our PLIEGO line, awarded the 2026 Argentine Good Design Seal.
Milo J
- Format
- Cover
- Piece
- Cobain Jacket
Cobain Jacket with hand-embroidered sleeves. One of the most iconic pieces from the collection, on the cover of the highest-circulation issue of the year.
Milo J
- Format
- Editorial
- Piece
- Chocolate High Neck Coat
International feature "Milo J: From Argentine Folklore to Modern Trap," wearing our Chocolate High Neck Coat, Houndstooth Wool Jacket and Houndstooth Wool Tailored Trousers, all artisanally crafted in our Buenos Aires atelier.
Milo J
- Format
- Cover
- Piece
- Cashmere Custom Suit
Brown Cashmere Custom Suit with a sky-blue wool t-shirt. Designer tailoring for one of Latin American music's most relevant figures.
Ángela Torres
- Format
- Cover
- Piece
- Villone skirt and embroidered corset
Cover star in a cream villone skirt and embroidered corset. Exclusive design made in our Buenos Aires atelier.
Agustina Cherri
- Date
- January 2026
- Piece
- Olé blouse
Olé blouse hand-painted in our atelier. January 2026 issue.
Stage · Music
From a suede jacket in the atelier's window to the biggest stages in Argentina. Exclusive designs for the "Bajo de la Piel" music video, Gallery Sessions, and La Revuelta in Spain. In December 2025, Milo J wore Atelier Molina pieces at Estadio Vélez Sarsfield, over 50,000 people.
Read the full story
18.12.2025 · Estadio Vélez Sarsfield
Ángela Torres
- Date
- March 2026
- Piece
- Made-to-measure silk chiffon and satin dress
Angela Torres opened her "No Me Olvides" show at Teatro Gran Rex wearing a layered dress in natural silk chiffon and satin, nude tone, with straps embroidered with rock crystal, designed to measure and artisanally crafted in our atelier.
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Gloria Carrá
- Date
- March 2026
- Piece
- Made-to-measure pleated trousers and top
Gloria Carrá joining Ángela Torres on her No Me Olvides Tour at Teatro Gran Rex, wearing our pleated trousers and a top with a side ornament designed to measure at the atelier.
Ale Sergi, Miranda!
- Date
- 2025
- Role
- Coach
Complete Atelier Molina looks during the blind auditions. Coach of the 2025 season. Went viral with "Tu Misterioso Alguien".
La Voz Argentina · Telefe · 2025
Alok V Menon
- Piece
- Made-to-measure green tulle gown
The international icon of gender-fluid expression in a made-to-measure green tulle gown for their Buenos Aires appearance.
Alan Lez
- Date
- 2025
- Role
- Finalist
Exclusive pieces for his performances and Universal Music contract signing. Wore Molina at Lali Espósito's opening act at Vélez.
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Red Carpet · Film & TV
Kevsho travelled to New York for the first time, invited by Prime Video as a creator, for the premiere of The Love Hypothesis, the film directed by Claire Scanlon starring Lili Reinhart and Tom Bateman, released on September 23 in more than 240 countries. He wore a jacket and trouser set in Caccioppoli wool with a shirt in pure white Italian cotton. The trouser, tailored with a wide waistband, carries a pleat detail at the hem: a device we will explore in our next season. A nod to the gaucho world and, at the same time, to the origins of Argentine tailoring.
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Premiere photocall. New York, September 19, 2026.
Wool jacket and trouser, shirt in pure white Italian cotton.
The shirt, at the final fitting in the atelier.
Fitting the set in Buenos Aires, before the trip.
Adjusting the wide waistband of the trouser.
The sketch and the cloth swatch: where it started.
Evitta Luna is part of the cast of Cautiva, the series created by Paula Hernández and Jazmín Stuart that premiered on September 18 on TNT and has been complete on Flow since the 19th. For the Buenos Aires premiere she wore an embroidered lace corset, with a long fall of the same cloth and a ribbon at the neck, crafted in our atelier. The piece was built on the body across successive fittings, and worn with grey tailored trousers.
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Cautiva premiere. Buenos Aires, September 2026.
The lace corset, facing the press.
Final fitting at the atelier, with the long lace fall.
The embroidered lace, up close.
In the workroom, as the piece is pressed.
The miniature replica of the piece, made in the atelier.
Ian Lucas received the Martín Fierro for Breakthrough of the Year for his role in MasterChef Famosos 2025 (Telefé) wearing a three-piece set (jacket, vest and trousers) custom-made at our atelier. Pink satin crepe, vertical back panels for a precise fit and a spear-point lapel echoing his silhouette.
Martín Fierro Television Awards 2026 · Hotel Hilton, Buenos Aires
The process at the atelier
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Evitta Luna
- Role
- Lead of Amor Animal
- Piece
- Short guipure mesh dress
The lead actress of "Amor Animal" wearing our short guipure mesh dress at the Amazon Prime series avant premiere.
Lucía Levy
- Format
- On HBO series Yiya
Lucía Levy on Flow's livestream analyzing the looks of the Yiya series cast, from HBO Latam.
Milo J
- Awards
- 13, including the Gardel de Oro
- Piece
- High neck wool and baby alpaca coat
Milo J opened the Premios Gardel 2026 wearing the suit we designed for him and the tunics for the choir performing alongside him, and took home thirteen statuettes, including the Gardel de Oro, in a chocolate high-neck sweater in wool and baby alpaca from our atelier.
Gloria Carrá
- Format
- Red carpet
- Piece
- Denim shirt and skirt, cashmere vest
Gloria Carrá on the red carpet of the Premios Gardel 2026 wearing a denim shirt, a denim skirt with exposed seams and a cashmere vest with exposed seams, made to measure and artisanally crafted in our Buenos Aires atelier.
Flor Álvarez
- Piece
- Made-to-measure design
Custom design for the most important gala in Argentine music.
Lu Villar, La Tora
- Format
- Press campaign
- Piece
- Cotton top and tailored bermuda
Promotional press campaign wearing the Cotton Top and tailored shorts.
Nacho Castañares
- Piece
- Denim shirt and tailored trousers
Carlos Awards 2026 ceremony wearing the denim shirt and raw denim tailored trousers.
Industry Recognition
"Atelier Molina: Architecture of desire. Getting dressed has to do with celebrating being alive."
El Planeta UrbanoArchitecture of Desire
- Date
- November 2025
- Format
- Cover story
Interview with designer Carlos Molina on the creative process, textile intervention, and the philosophy of the atelier.
Fashion Moment 2025
- Date
- 2025
- Format
- Fashion Moment of the year
Milo J's styling chosen as the Fashion Moment of the year in Argentina.
Carlos Molina
- Format
- Designer profile
An in-depth look into the creative mind of Carlos Molina. Marie Claire Argentina's editor took pieces from the brand to the Chanel show.
Sara Maino
- Role
- Sara Maino, scout
- Venue
- Buenos Aires atelier
Private visit by Vogue Italia's scout to the atelier at Malabia 1116, Buenos Aires.
Cazadoras Recolectoras, Inés Bonadeo
- Role
- Costume for the winning show
Costume collaboration for the winning show at the BA 2025 Fashion Revelation Prize.
Institutional Recognition
Comuna 15
- Format
- Recognition, Comuna 15
The City Government of Buenos Aires, through Agustín Ponti and his team, recognizes Atelier Molina's role in strengthening the cultural and productive fabric of Comuna 15.
